Not another Canva template. Real UX research, real results. •
Not another Canva template. Real UX research, real results. •
Not another Canva template. Real UX research, real results. •
Not another Canva template. Real UX research, real results. •
Not another Canva template. Real UX research, real results. •

Custom Web Design & UX Agency in Lakeville, Minnesota

Invest in UX.

I'm Abbi. I help businesses turn complex ideas into data-driven designs that simply work. Invest in your business by investing in a user experience designer.

The new website design and brand for the Florida Academy of Cosmetic Dentistry.

30+

Happy Clients

12 Yrs

Experience

US & UK

Clients Served

5 Stars

Avg. Client Reviews

BBB A+

Accredited Business

AMUX Designs mascot - a retro character of an old computer monitor snapping it's fingers.

Current and Past Clients

Helping Homestead • A Website Design and Membership UI Design Client of AMUX Designs located in ColoradoNorth Coast Caulking  • A Website Design and Branding Client of AMUX Designs located in Eagan, MNOpe There's Poop • A Website Design and Branding Client of AMUX Designs located in Woodbury, MNHemingway Woodshop • A Website Design and Branding Client of AMUX Designs located in Eagan, MNGet Fish Slapped • A Website Design and Branding Client of AMUX Designs located in Sebring, FLTipTree.io • A Website Design and Branding Client of AMUX Designs located in Lakeville, MNFlighty Fowl • A Website Design and Branding Client of AMUX Designs located in Colorado Springs, CONorth Star Haptics • A website design and branding client of AMUX Designs located in St Paul, MNAtlantic Bedding and Furniture • A Branding Client of AMUX Designs who also has routine strategy and social planning located in Woodbury, MNAdvanced Recovery Specialists • A Website Design and Branding Client located in Edina, MNCuyuna Electric and Energy • A Website Design and Branding Client of AMUX Designs located in Cuyuna, MNShining Star Doodles • A Website Design and Branding Client of AMUX Designs located in Colorado Springs, COHelping Homestead • A Website Design and Membership UI Design Client of AMUX Designs located in ColoradoNorth Coast Caulking  • A Website Design and Branding Client of AMUX Designs located in Eagan, MNOpe There's Poop • A Website Design and Branding Client of AMUX Designs located in Woodbury, MNHemingway Woodshop • A Website Design and Branding Client of AMUX Designs located in Eagan, MNGet Fish Slapped • A Website Design and Branding Client of AMUX Designs located in Sebring, FLTipTree.io • A Website Design and Branding Client of AMUX Designs located in Lakeville, MN

Custom Web Design

Every site I build begins with research and user strategy based on your goals of the site. Every client gets a prototype before we begin building out your site.

Green Checkmark

Custom Web Design & Dev

Green Checkmark

SEO Strategy Implemented

Green Checkmark

Hosting & Maintenance Available

Green Checkmark

Webflow, WordPress (Divi or Elementor), Wix

Explore Web →

Creative Logo Design & Branding

Custom logo design isn't complete without a full brand to really bring your audience into your world.

Green Checkmark

Market & audience research

Green Checkmark

Logo designs & mascots

Green Checkmark

Color palette, typography

Green Checkmark

Supporting graphics

Explore Branding →

UX/UI Strategy Prototype

Before paying a developer thousands to build your digital product, it's in your best interest to get a UX designer involved early on. For every $1 invested in UX, you'll receive a $100 ROI. Save money down the line and get it built right.

Green Checkmark

Competitive research

Green Checkmark

Developer-ready Figma prototype

Green Checkmark

Applications, user-dashboards, and more

Explore Retainers →

UX/UI Design in Minnesota

I offer user experience design strategy for custom websites, brand identities, and other digital products. As a UX/UI Designer with 12 years working in web design, branding, and prototyping digital products, my clients don't just get a custom site or brand, but real insight into how to connect with their audiences and increase their overall conversion rate.

  • Website Design & Development
  • Logo Design & Brand Development
  • Developer Ready App & User Dash Prototypes
  • Print Design for Truck Wraps, Trade Shows, and More
  • Google Ads Strategy & SEO/AEO
Start Your Project

SEO/AEO Strategy

Getting ranked locally is important for your business. You want users to find you organically, and search engine optimization partnered with AEO is the strategy to do it.

Green Checkmark

SEMRush detailed report

Green Checkmark

Monthly metric updates

Green Checkmark

Routine audits and maintenance

Explore SEO/AEO →

Print Design

Print design is alive and well. I create truck wraps , design trade show booths, and other vairous marketing materials to get your business noticed.

Green Checkmark

Truck wraps

Green Checkmark

Book illustrations

Green Checkmark

Trade show marketing materials

Explore Print →

Design Retainers

Many businesses I connect with need routine website updates, SEO/AEO work, print work, and social graphics. Retainers are the best route for businesses with a lot of design needs.

Green Checkmark

Landing page and blog work

Green Checkmark

Routine SEO/AEO updates

Green Checkmark

UX/UI Prototyping

Explore Retainers →

Why hire a UX/UI Designer?

Not all design disciplines are the same. A graphic designer is different from a web designer; a logo designer is different from a brand developer, and a UX Designer is different from the previously mentioned designers.

Forrester Research reported for every $1 invested in UX for your business, you'll see a $100 return on investment.

A white label website design for FACD by AMUX Designs under Get Fish Slapped Marketing AgencyOpe! There's Poop homepage website design by AMUX DesignsGet Fish Slapped marketing agency home page website design by AMUX DesignsA white label design for Get Fish Slapped • Ridge Large Animal Vet Services website design by AMUX DesignsAtlantic Bedding and Furniture landing page for a furniture rewards program by AMUX Designs Air and Electrical Services website redesign by AMUX Designs under Get Fish Slapped Marketing Agency The homepage site design of Shinign Star Doodles, located in ColoradoA white label website design for FACD by AMUX Designs under Get Fish Slapped Marketing Agency
An illustrated cell phone with the design for ENDO Water and Oil shown on the screen.
The mobile web design for TipTree.io's landing page designed to inform and convert users.
"She Brings

Creative
Genius"

"Abbi is one of those rare individuals who works her right brain and left brain equally well."

-Mark Fasik
Restore Neuro Rehab

An illustrated cell phone with the design for REMastered Sleep shown on the screen.
An illustrated cell phone with the design for Flighty Fowl Food Truck in Colorado Springs, shown on the screen.
5 Stars shown here in pink

"Would 10/10 recommend AMUX Designs to anybody in need of branding and website services! Abbi made this process feel very easy."

Colton
Cuyuna E&E
5 Stars shown here in pink

Abbi is an incredibly talented and efficient designer who has been a tremendous asset to our agency. We are so grateful to have Abbi as an extension of our team and highly recommend her for any design needs.

Tracy McCoy
Get Fish Slapped Marketing Agency
5 Stars shown here in pink

Abbi was great to work with! Fast, efficient and great at communicating. Her work speaks for itself! Highly Recommend!

Jessica Johnson
North Coast Caulking
5 Stars shown here in pink

I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!

Kerri Byers
Theratec
5 Stars shown here in pink

"If you know what you want but don't know how to get there, Abbi will make it a reality. A great resource above and beyond."

Chad Cunningham
Restore Neuro Rehab
5 Stars shown here in pink

From the very beginning, she took the time to truly understand our vision and brought it to life in a way that exceeded our expectations. Her creativity, attention to detail, and professionalism stood out throughout the entire process.

Steve Rudnicki
Atlantic Bedding & Furniture
5 Stars shown here in pink

"I cannot express how great working with Abigail has been! She brings a professional, fun and creative approach to an otherwise tedious and at times frustrating process! She did such a great job creating our brand and brand identity, making sure our local and family owned tone lead the way."

David Mosca
Ope! There's Poop
5 Stars shown here in pink

"I came to Abbi as a clinician with very little working knowledge of web design and hosting. Abbi worked patiently with me where I was at, and helped us move forward into the creation of a great site that meets our needs. Abbi is one of those rare individuals that works her right and left brain equally well."

Mark Fasik
Restore Neuro Rehab
5 Stars shown here in pink

"Would 10/10 recommend AMUX Designs to anybody in need of branding and website services! Abbi made this process feel very easy."

Colton
Cuyuna E&E
5 Stars shown here in pink

Abbi is an incredibly talented and efficient designer who has been a tremendous asset to our agency. We are so grateful to have Abbi as an extension of our team and highly recommend her for any design needs.

Tracy McCoy
Get Fish Slapped Marketing Agency
5 Stars shown here in pink

Abbi was great to work with! Fast, efficient and great at communicating. Her work speaks for itself! Highly Recommend!

Jessica Johnson
North Coast Caulking
5 Stars shown here in pink

I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!

Kerri Byers
Theratec
5 Stars shown here in pink

"If you know what you want but don't know how to get there, Abbi will make it a reality. A great resource above and beyond."

Chad Cunningham
Restore Neuro Rehab
5 Stars shown here in pink

From the very beginning, she took the time to truly understand our vision and brought it to life in a way that exceeded our expectations. Her creativity, attention to detail, and professionalism stood out throughout the entire process.

Steve Rudnicki
Atlantic Bedding & Furniture

Design work speaks for itself.

Start Your Project
The desktop and mobile design for Cuyuna Electric and Energy - a web design and branding client of AMUX Designs.

Website Design & Branding

Cuyuna Electric

Invest in UX that converts

User experience helps you relate better to your target audience and produces results that actually convert. Rather than putting in the bare minimum with a template and watching your ROI tank - invest in UX.

abbi@abigailmercer.com • 651-786-9572 • Typically responds in 24 Hours

Words from Clients

An image featuring the web design for the "THERATEC WEARABLE SENSOR" highlights three visuals. Key features include tracking physical therapy, measuring range of motion and reps, and real-time data communication with clinicians via Bluetooth—seamlessly integrated into an intuitive user experience design. Located in Saint Paul, MN.
"I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!"
-Kerri Byers
Theratec Inc.
The logo design for "Get Fish Slapped", a marketing agency located in Florida. The logo design is shown in a retro computer monitor.
Abbi is an incredibly talented and efficient designer who has been a tremendous asset to our agency. We’re so grateful to have Abbi as an extension of our team and highly recommend her for any design needs!
-Tracy McCoy
Get Fish Slapped Marketing Agency
A magazine advertisement for Atlantic Bedding & Furniture. Designed by Abigail Mercer. Graphic Design - Print Design.
"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."
-Christina Tonoco
Atlantic Bedding & Furniture
An image of the web design detailing the therapeutic approach at Restore Neurorehab in Chicago, Illinois. It includes their specialized services: Physical Therapy, Occupational Therapy, and Speech Therapy. A commitment to personalized treatment for neurological conditions is emphasized.
"Abbi is one of those rare individuals that works her right and left brain equally well.  She's knowledgeable, organized and prompt.  She  brings creative genius to the process."
-Mark Fasik
Restore Neuro Rehab
The landing page for the original design of REMastered Sleep. It shows the above the fold section of the website with call to actions such as "shop now" and "learn about myofunctional therapy". The design has a blue to purple gradient background.
"Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website and design needs."
-Anderson Olmanson
CEO REMastered Sleep
Luminary Divorce Coaching Logo. A circle withe the letters "LDC" in the center. There is an arrow that goes through the arrow at a 45 degree angle. It appears to be passing through the circle.
"Abbi is incredible. I love how my website turned out."
-Rachel Snow
Luminary Divorce Coaching
An illustrative animation of a woman suffering from brain fog. Monoline - Minimalism Style. For Restore Neuro Rehab Center
She went above and beyond by anticipating our needs and explaining the nuances to providing a strong user experience. If you know what you want but don't know how to get there, Abbi will make it a reality.
-Chad Cunningham
Restore Neuro Rehab

Testimonials

"I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!"
-Kerri Byers
Theratec Inc.
"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."
-Christina Tonoco
Atlantic Bedding & Furniture
"Abbi is one of those rare individuals that works her right and left brain equally well.  She's knowledgeable, organized and prompt.  She  brings creative genius to the process."
-Mark Fasik
Restore Neuro Rehab
"Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website and design needs."
-Anderson Olmanson
CEO REMastered Sleep
Abbi is an incredibly talented and efficient designer who has been a tremendous asset to our agency. We’re so grateful to have Abbi as an extension of our team and highly recommend her for any design needs!
-Tracy McCoy
Get Fish Slapped Marketing Agency
She went above and beyond by anticipating our needs and explaining the nuances to providing a strong user experience. If you know what you want but don't know how to get there, Abbi will make it a reality.
-Chad Cunningham
Restore Neuro Rehab
"Abbi is incredible. I love how my website turned out."
-Rachel Snow
Luminary Divorce Coaching
"Would 10/10 recommend AM UX Designs to anybody in need of branding and website services! Abbi was able to make this process feel very easy for us. As a company who's mission is to provide top notch services, we can confidently say AM UX Designs does the same!"
-Colton
Cuyuna Electric and Energy
"Abbi was great to work with! Fast, efficient and great at communicating. Her work speaks for itself! Highly recommend!"
-Jessica Johnson
North Coast Caulking

"I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!"

-Kerri Byers
Theratec Inc

"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."

-Christina Tonoco
Atlantic Bedding & Furniture

"Abbi is one of those rare individuals that works her right and left brain equally well.  She's knowledgeable, organized and prompt.  She  brings creative genius to the process."

-Mark Fasik
Restore Neuro Rehab

"I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!"

-Kerri Byers
Theratec Inc

"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."

-Christina Tonoco
Atlantic Bedding & Furniture

"Abbi is one of those rare individuals that works her right and left brain equally well.  She's knowledgeable, organized and prompt.  She  brings creative genius to the process."

-Mark Fasik
Restore Neuro Rehab

Client Testimonials

Testimonials

"I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer!"
-Kerri Byers
Theratec Inc.
"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."
-Christina Tonoco
Atlantic Bedding & Furniture
"Abbi is one of those rare individuals that works her right and left brain equally well.  She's knowledgeable, organized and prompt.  She  brings creative genius to the process."
-Mark Fasik
Restore Neuro Rehab
"Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website and design needs."
-Anderson Olmanson
CEO REMastered Sleep
Abbi is an incredibly talented and efficient designer who has been a tremendous asset to our agency. We’re so grateful to have Abbi as an extension of our team and highly recommend her for any design needs!
-Tracy McCoy
Get Fish Slapped Marketing Agency
She went above and beyond by anticipating our needs and explaining the nuances to providing a strong user experience. If you know what you want but don't know how to get there, Abbi will make it a reality.
-Chad Cunningham
Restore Neuro Rehab
"Abbi is incredible. I love how my website turned out."
-Rachel Snow
Luminary Divorce Coaching
"Would 10/10 recommend AM UX Designs to anybody in need of branding and website services! Abbi was able to make this process feel very easy for us. As a company who's mission is to provide top notch services, we can confidently say AM UX Designs does the same!"
-Colton
Cuyuna Electric and Energy
"Abbi was great to work with! Fast, efficient and great at communicating. Her work speaks for itself! Highly recommend!"
-Jessica Johnson
North Coast Caulking

What's the AMUX secret sauce?

A mascot design of a hot sauce bottle that says "secret sauce", in teal

Customized Project Portals

I've been in the design world for 12 years. I know what each project requires for a successful workflow. I've created customized project management systems catered to each service: web, branding, and routine design work.

Backed by 12 Years UX Design

I take a different approach to design than graphic designers. I research the target audience and market before I begin the design process. My designs are created with your users in mind and anticipate any potential user frustrations .

Want a quick no BS website audit?

Please fill out this quick 25-question audit form. After you do, you will receive a free website audit from a UX Designer with 12 years of experience. You're audit will be based on an SEMRush audit, ADA Compliance audit, as well as a user experience audit.

Fill Out the Audit Form

LEARN MORE ABOUT USER EXPERIENCE

Recent Articles

What to Expect When Building Your First Business Website

Building your first business website doesn't have to be overwhelming. Here's exactly what to expect from the process — and how to set yourself up for a site that actually works.

Read This Article

What a UX/UI Designer Actually Does

A lot of business owners conflate UX/UI with solely visual design. Here is the real difference and why your should invest in a user experience/user interface designer for your business.

Read This Article

How to Use Design to Build Trust Before You Have a Reputation

Canva and AI logos don't compete with custom brands built with strategy.

Read This Article

Frequently Asked Questions

Why retain AMUX instead of hiring a full-time designer?

An arrow pointing down. This arrow indicated that you can click on this block and more text will appear that dives into the topic further.

Retaining AMUX Designs gives you the expertise of a full-time UX designer—without the $100K salary and benefits. You get high-quality design work on demand, with a typical turnaround of just two days. It’s like having an in-house designer, minus the overhead.

How long does the average web design and development process take?

An arrow pointing down. This arrow indicated that you can click on this block and more text will appear that dives into the topic further.

For service based sites, typically two weeks.
For e-commerce based sites, typically four weeks.

These timelines begin after the on-boarding call is complete and is also dependent upon the clients response time.

How long does the average branding project take?

An arrow pointing down. This arrow indicated that you can click on this block and more text will appear that dives into the topic further.

A branding package typically take between 2 - 3 weeks to finalize after the initial discovery call.

What programs do you use to complete these various tasks?

An arrow pointing down. This arrow indicated that you can click on this block and more text will appear that dives into the topic further.

I use a large variety of programs to complete each task. These are the core programs & software that I use: 

Adobe Creative Suite, Affinity Suite, Figma, Lottie, Spline, HubSpot, Google Analytics 4, Google Dev Tools, Blender, Procreate, and DaVinci Resolve.

Is there any design work you don't cover?

An arrow pointing down. This arrow indicated that you can click on this block and more text will appear that dives into the topic further.

I don't offer 3D animations at this time.  

What type of project management do you provide?

An arrow pointing down. This arrow indicated that you can click on this block and more text will appear that dives into the topic further.

For my branding and website clients, I utilize a custom notion portal that houses all the design assets and prototypes. This portal walks you and me through each step to complete the project on time and minimize any communication errors.

For my retainer clients, if they don't already have a project management system they want me to hop onto - I utilize Trello.
The trello board is included in the retainer fee.

What does "White Labeling" mean?

An arrow pointing down. This arrow indicated that you can click on this block and more text will appear that dives into the topic further.

White labeling means I handle your agency’s overflow design work while staying behind the scenes. You get high-quality designs without the need to hire another in-house designer, and your clients see everything under your brand—like magic, but with more Figma files.

A retro cartoon hand pointing up.